Padrões de consumo digital e co-criação no futebol português: uma análise comparativa entre gerações

This research analyzes digital consumption patterns of sports content and value co-creation in Portuguese football, establishing an intergenerational comparative analysis between Digital Natives (Generations Y and Z) and Digital Immigrants (Baby Boomers and Generation X). This is a quantitative, descriptive, comparative, and cross-sectional study, supported by the application of an online questionnaire that gathered a final validated sample of 232 fans residing in Portugal (161 Digital Native...

O Atleta Como Marca: A Importância Da Participação Em Jogos Olímpicos No Engagement Nas Redes Sociais Dos Atletas Estreantes.

The Olympic Games attract a great deal of public attention, and social networks are channels that maximise sports fans relationships beyond the moments of competition. Based on this perspective, this masters thesis investigated how participation in the Paris 2024 Olympic Games impacted on the visibility and brand image building in the digital environment of Brazilian rookies athletes. To answer the question, the Scandinavian model was used in the form of two articles. The first stage, Article...

Impacto da prática regular de exercício físico na funcionalidade das mitocôndrias plaquetárias

A mitocôndria desempenha um papel central na homeostase celular, sendo reconhecida como Powerhouse of the cell devido à sua principal função de produção de ATP, além de regular a sinalização de ROS e o equilíbrio intracelular de cálcio. Tradicionalmente encontrada no citoplasma da célula, recentemente a existência de mitocôndrias extracelulares a circular na corrente sanguínea, quer sob a forma livre, encapsuladas em vesículas ou em plaquetas, alterou o paradigma biológico. Sendo as plaquetas...

Biophysical characterization of the Supertri E effort in competitive triathletes

Triathlon is a multisport endurance discipline comprising swimming, cycling, and running performed in sequence. Competitive triathlon events are organized across multiple race formats ranging from short- to long-distance, each imposing distinct biophysical demands on athletes. More recently, new competition structures such as SuperTri E have emerged, introducing repeated high-intensity efforts under controlled indoor conditions. The aim of this dissertation was to explore the trends and gaps ...