Navigating greenwashing: the communication strategies of H&M Group and Inditex

Purpose: This study aims to examine the main communication strategies adopted by Inditex and H&M Group to address accusations of greenwashing, focusing on how they communicate around corporate responsibility, sustainability and transparency. Design/methodology/approach: This study adopts a case study design with purposive sampling of H&M Group and Inditex. Data comprise publicly available corporate communication materials (annual reports, sustainability reports and corporate websites) publish...

SustAInability much? Mapping the intersection of AI, design, and sustainability in Scopus and WoS-indexed journals

The rapid growth of Artificial Intelligence (AI) is fundamentally transforming creative practices across all design disciplines. However, the commitment to addressing the ethical and environmental consequences of this transformation remains critically underexplored. This study aims to quantify the volume, track the evolution, and map the intellectual structure of academic literature at the intersection of AI, Design, and Sustainability. Using a comprehensive bibliometric approach, four distin...

Hacia un análisis comparativo del léxico disponible en el centro de interés "Educación" en lengua materna y lengua extranjera del profesorado de español en formación inicial en Portugal

A growing line of research has recently been consolidating around lexical availability in pre-service teachers, both in their mother tongue and in foreign languages. However, studies remain scarce, particularly in Portugal. To contribute to this field, we present the results of a comparative analysis of the lexical availability of 18 second-year students enrolled in the Master's Degree in Spanish Teacher Training at the Faculty of Arts and Humanities, University of Porto (n=9) and the Faculty...

Elites em tempos de dissonância pública: de Lasswell à reconfiguração digital do poder

This essay revisits Lasswell's elite recruitment theory (1952), linking it to Putnam's social capital (1976), Habermas's fragmentation of the public sphere (2022), and Pfetsch's dissonance concept (2023). It argues that, in contexts of informational disorder and declining journalistic mediation, a new logic of elite action emerges, grounded in the strategic exploitation of polarisation and algorithmic disinformation.