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Author(s): Knox, Barbara
Kuznesof, Sharron
Robinson, Jenny
Rankin, Audrey
Orr, Karen
Duffy, Maresa
Poínhos, Rui
Almeida, Maria Daniel Vaz de
Macready, Anna
Gallagher, Caroline
Berezowska, Aleksandra
Fischer, Arnout
Carretero, Santiago
Riemer, Martina
Traczyk, Iwona
Gjelstad, Ingrid
Mavrogianni, Christina
Frewer, Lynn
Title: Factors influencing European consumer uptake of personalised nutrition: results of a qualitative analysis
Issue Date: 2013
Abstract: The aim of this research was to explore consumer perceptions of personalised nutrition and to compare these across three different levels of "medicalization": lifestyle assessment (no blood sampling); phenotypic assessment (blood sampling); genomic assessment (blood and buccal sampling). The protocol was developed from two pilot focus groups conducted in the UK. Two focus groups (one comprising only "older" individuals between 30 and 60years old, the other of adults 18-65yrs of age) were run in the UK, Spain, the Netherlands, Poland, Portugal, Ireland, Greece and Germany (N=16). The analysis (guided using grounded theory) suggested that personalised nutrition was perceived in terms of benefit to health and fitness and that convenience was an important driver of uptake. Negative attitudes were associated with internet delivery but not with personalised nutrition per se. Barriers to uptake were linked to broader technological issues associated with data protection, trust in regulator and service providers. Services that required a fee were expected to be of better quality and more secure. An efficacious, transparent and trustworthy regulatory framework for personalised nutrition is required to alleviate consumer concern. In addition, developing trust in service providers is important if such services to be successful.
Subject: Ciências da Saúde, Ciências médicas e da saúde
Health sciences, Medical and Health sciences
Scientific areas: Ciências médicas e da saúde
Medical and Health sciences
Document Type: Artigo em Revista Científica Internacional
Rights: restrictedAccess
Appears in Collections:FCNAUP - Artigo em Revista Científica Internacional

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