Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/91792
Author(s): L. Almeida
J. Cruz
H. Ferreira
A. A. Pinto
Title: Bayesian-Nash Equilibria in Theory of Planned Behavior
Issue Date: 2011
Abstract: The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.
Description: The theory of planned behaviour studies the decision-making mechanisms of individuals. We propose the Bayesian-Nash equilibria as one, of many, possible mechanisms of transforming human intentions in behaviour. This process corresponds to the best strategic individual decision taking in account the collective response. We show that saturation, boredom and frustration can lead to splitted strategies, in opposition to no saturation that leads to a constant strategy.
Subject: Ciências exactas e naturais
Natural sciences
Scientific areas: Ciências exactas e naturais
Natural sciences
URI: https://repositorio-aberto.up.pt/handle/10216/91792
Document Type: Artigo em Revista Científica Internacional
Rights: restrictedAccess
Appears in Collections:FCUP - Artigo em Revista Científica Internacional

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