Gestão empresarial no desporto: Administração, Finanças; Marketing e Operações

Abstract

The sports management arises from the need to enable managers to work within the sports system nationally and internationally, in the many sport organizations or creating their own projects and businesses. In this sense, it's important to undertake an internship career able to involve the student in the work atmosphere and confront him with the day to day of the main entities. This internship has the learner training for entrepreneurship and enterprise creation in the sports area as strategic objective, implementing the best practices known and using the scientific method for the resolution of management problems. Based on this strategic objective are three strategic axes, being the sports management the main work element, and contemplates the development of activities for the management itself, namely the administrative and financial management, marketing management and operations management. You'll also find two axes that are as specific work components, among them, the projects preparation for funding and research. Based on the planning logic, stipulated measures to the axes mentioned above. The measures of stage career define and direct the various activities carried out throughout the process of learning from the stage. The measure includes the "Administrative and Financial Management", measure B is associated with the "Marketing Management", the measure C directed to the "Operations Management", the measure D covers the "Projects for financing" and the measurement covers the field of "Research". The lived experience within the company made a reflection about the management methods used in business and of the methods used in sports organizations. The management models should be understood by all employees and must be dominated by those who implement, in this case, the manager. When you define or idealize a management model for a sports organization, must be considered available resources and the external environment, as well as the possible errors or omissions arising from its implementation. It's the clash between scientific knowledge and the tools application in the corporate sector XVI allows the reflection upon the same implementation in sports sector. Throughout this learner training process, is easily perceived a strong investment in research, important fact in enterprises and in sports organizations.