Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/78752| Author(s): | Beatriz da Graça Luz Casais |
| Title: | Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries |
| Issue Date: | 2015-04-13 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/8jfr-x459 |
| TID identifier: | 101338759 |
| URI: | https://hdl.handle.net/10216/78752 |
| Document Type: | Tese |
| Rights: | restrictedAccess |
| License: | https://creativecommons.org/licenses/by-nc/4.0/ |
| Appears in Collections: | FEP - Tese |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 34786.pdf Restricted Access | Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries | 878.32 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
