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https://hdl.handle.net/10216/78752Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Beatriz da Graça Luz Casais | |
| dc.date.accessioned | 2025-11-08T14:10:31Z | - |
| dc.date.available | 2025-11-08T14:10:31Z | - |
| dc.date.issued | 2015-04-13 | |
| dc.date.submitted | 2015-05-05 | |
| dc.identifier.other | sigarra:34786 | |
| dc.identifier.uri | https://hdl.handle.net/10216/78752 | - |
| dc.language.iso | eng | |
| dc.rights | restrictedAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | |
| dc.subject | Economia e gestão | |
| dc.subject | Economics and Business | |
| dc.title | Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries | |
| dc.type | Tese | |
| dc.contributor.uporto | Faculdade de Economia | |
| dc.identifier.doi | 10.34626/8jfr-x459 | |
| dc.identifier.tid | 101338759 | |
| dc.subject.fos | Ciências sociais::Economia e gestão | |
| dc.subject.fos | Social sciences::Economics and Business | |
| thesis.degree.discipline | Doutoramento em Ciências Empresariais | |
| thesis.degree.grantor | Faculdade de Economia | |
| thesis.degree.grantor | Universidade do Porto | |
| thesis.degree.level | 2 | |
| Appears in Collections: | FEP - Tese | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 34786.pdf Restricted Access | Exploring Social Marketing Policies: The use of positive and negative emotional appeals in health advertising in four European Countries | 878.32 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
