Please use this identifier to cite or link to this item: http://hdl.handle.net/10216/75231
Author(s): Fernando A. C. C. Fontes
Dalila B. M. M. Fontes
Paulo A. Pereira
Title: A Decision Support System for Planning Promotion Time Slots
Issue Date: 2008
Abstract: We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.
Subject: Ciências da engenharia e tecnologias
Engineering and technology
URI: http://hdl.handle.net/10216/75231
Source: OPERATIONS RESEARCH PROCEEDINGS 2007
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: openAccess
License: https://creativecommons.org/licenses/by-nc/4.0/
Appears in Collections:FEUP - Artigo em Livro de Atas de Conferência Internacional
FEP - Artigo em Livro de Atas de Conferência Internacional

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