Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/75231| Author(s): | Fernando A. C. C. Fontes Dalila B. M. M. Fontes Paulo A. Pereira |
| Title: | A Decision Support System for Planning Promotion Time Slots |
| Issue Date: | 2008 |
| Abstract: | We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station. |
| Subject: | Ciências da engenharia e tecnologias Engineering and technology |
| Scientific areas: | Ciências da engenharia e tecnologias Engineering and technology |
| URI: | https://hdl.handle.net/10216/75231 |
| Source: | Operations Research Proceedings 2007 Annual International Conference of the German-Operations-Research-Society, SEP 05-07, 2007 |
| Document Type: | Capítulo ou Parte de Livro |
| Rights: | openAccess |
| License: | https://creativecommons.org/licenses/by-nc/4.0/ |
| Appears in Collections: | FEP - Capítulo ou Parte de Livro FEUP - Capítulo ou Parte de Livro |
This item is licensed under a Creative Commons License
