Eppur si muove! Gestão e sustentabilidade

António Manuel Figueiredo

Determinants of Purchase Intention for Sustainable Fashion

Social media has become a crucial point for brands to establish a connection with their consumers and potential consumers, being many times responsible for developing the need and converting it into a purchase. Thus, it is worth highlighting the role of influencers in social media that affect fashion purchase. Given the growth of sustainable fashion, it is necessary to verify the relationship between influencers and social media and the intention to purchase sustainable fashion. A con...

Assessing Customer Interactions With Chatbots in Online Shopping Experiences

Chatbots are website artificial intelligence-based and automated customer support tools to improve the customer experience, to reduce costs, and to improve service quality. This study aims to understand and analyze the user-technology interaction and technology-engagement success measures to assess online customer engagement with chatbots and the impact on repurchase intention, within e-commerce websites. The sample data consists of 227 online consumer responses collected through an e...