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Author(s): Mariana Gomes
Teresa Fernandes
Amélia Brandão
Title: "The Role of Branding in a B2B Purchasing Context"
Issue Date: 2014
Subject: Ciências sociais
Social sciences
Scientific areas: Ciências sociais
Social sciences
Source: 4th Conference of the International Network of Business and Management Journals (INBAM)
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: openAccess
Appears in Collections:FEP - Artigo em Livro de Atas de Conferência Internacional

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