Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/71718| Author(s): | Mariana Gomes Teresa Fernandes Amélia Brandão |
| Title: | "The Role of Branding in a B2B Purchasing Context" |
| Issue Date: | 2014 |
| Subject: | Ciências sociais Social sciences |
| Scientific areas: | Ciências sociais Social sciences |
| URI: | https://hdl.handle.net/10216/71718 |
| Source: | 4th Conference of the International Network of Business and Management Journals (INBAM) |
| Document Type: | Artigo em Livro de Atas de Conferência Internacional |
| Rights: | openAccess |
| License: | https://creativecommons.org/licenses/by-nc/4.0/ |
| Appears in Collections: | FEP - Artigo em Livro de Atas de Conferência Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 51557.1.pdf | 512.61 kB | Adobe PDF |  View/Open | |
| 51557.pdf | 201.38 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
