Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/71718Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Mariana Gomes | |
| dc.creator | Teresa Fernandes | |
| dc.creator | Amélia Brandão | |
| dc.date.accessioned | 2022-09-10T11:16:47Z | - |
| dc.date.available | 2022-09-10T11:16:47Z | - |
| dc.date.issued | 2014 | |
| dc.identifier.other | sigarra:51557 | |
| dc.identifier.uri | https://hdl.handle.net/10216/71718 | - |
| dc.language.iso | eng | |
| dc.relation.ispartof | 4th Conference of the International Network of Business and Management Journals (INBAM) | |
| dc.rights | openAccess | |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | |
| dc.subject | Ciências sociais | |
| dc.subject | Social sciences | |
| dc.title | "The Role of Branding in a B2B Purchasing Context" | |
| dc.type | Artigo em Livro de Atas de Conferência Internacional | |
| dc.contributor.uporto | Faculdade de Economia | |
| dc.subject.fos | Ciências sociais | |
| dc.subject.fos | Social sciences | |
| Appears in Collections: | FEP - Artigo em Livro de Atas de Conferência Internacional | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 51557.1.pdf | 512.61 kB | Adobe PDF | ![]() View/Open | |
| 51557.pdf | 201.38 kB | Adobe PDF | ![]() View/Open |
This item is licensed under a Creative Commons License

