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Author(s): Clarinda Rodrigues
Carlos Brito
Title: Sensorial Brand Strategies for Value Co-creation
Issue Date: 2011
Subject: Economia e gestão
Economics and Business
Scientific areas: Ciências sociais::Economia e gestão
Social sciences::Economics and Business
Document Type: Artigo em Revista Científica Internacional
Rights: openAccess
Appears in Collections:FEP - Artigo em Revista Científica Internacional

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