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Author(s): Eiras, Pedro
Title: Ikea, três montagens
Issue Date: 2012-12-19
Abstract: This essay aims to analyze three literary and cinematic meditations about the Ikea stores: a chronic, a theatre play, a movie of experimental cinema. It is questioned whether the ways in which the artistic work defies, by humor, the logic of consumption and analyzes the speech of the advertising and private property, to consider possible alternatives.
Subject: Discurso publicitário
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Source: Abril : Revista do Núcleo de Estudos de Literatura Portuguesa e Africana da UFF, Vol. 3, n.º 4 (abril de 2010), p. 53-61
Document Type: Artigo em Revista Científica Internacional
Rights: openAccess
Appears in Collections:FLUP - Artigo em Revista Científica Internacional

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