Nutritional information approaches for consumers in menus: An exploratory study to understand consumer perceptions

Abstract

Nutritional labelling, mandatory for pre-packed foods in the European Union, is one of public health's main tools to inform consumers and promote healthier choices. However, limited nutrition literacy remains a major barrier to its effectiveness, especially in food service settings where information is less standardised. To address this, Viegas and Rocha proposed an infographic (IFG) labelling format, which is designed according to the Mediterranean Diet and portion sizes of the Portuguese Food Guide. This study compared the IFG to the Nutritional Declaration (ND) among Portuguese adults using institutional food service. The ND scored higher in perceived meal balance and completeness. The IFG was also considered useful, and many respondents expressed interest in combining both formats. These findings suggest that the infographic format may serve as a promising complementary tool in food service settings and help policy makers to include a more effective labelling of food service menus to promote healthier choices.