Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/164933| Author(s): | Paulo de Lencastre Joana César Machado Patrício Costa |
| Title: | The effect of brand names and logos' figurativeness on memory: an experimental approach |
| Issue Date: | 2023 |
| DOI: | 10.1016/j.jbusres.2023.113944 |
| URI: | https://hdl.handle.net/10216/164933 |
| Document Type: | Artigo em Revista Científica Internacional |
| Rights: | openAccess |
| Appears in Collections: | FPCEUP - Artigo em Revista Científica Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 667641.pdf | 4.74 MB | Adobe PDF |  View/Open |
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