Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/132350
Author(s): | Manuel Matos Teresa Fernandes |
Title: | Volunteer engagement: drivers and outcomes on non-profits' co-creation of value |
Issue Date: | 2021 |
Abstract: | Engagement plays a key role for most organizations. Establishing close relationships with consumers and other stakeholders - thus promoting their loyalty and participation in the value creation process - has become an element of competitive advantage. Extant literature has focused consumer-brands relationships in commercial contexts; yet, when it comes to non-commercial or non-profit contexts - where communities of decidedly engaged individuals voluntarily invest their time and energy to a cause - research is still in its infancy. This study sets out to understand how non-profit organizations (NPO) can generate a sense of engagement among volunteers and which volunteers' behaviours - associated with that psychological state - entice value co-creation with NPO. Group interviews were carried out with volunteers to gain insights on drivers and outcomes of Volunteer Engagement (VE). Value congruence between volunteers and NPO, a sense of community, as well as perceptions of competence and autonomy, were identified as drivers of VE. The study further validated the impact of VE not only on somewhat predictable outcomes, such as NPO loyalty and advocacy, but also on the co-creation of value with NPO through the recruitment of new volunteers and the development of new ideas for service innovation. |
Subject: | Ciências Sociais, Ciências sociais Social sciences, Social sciences |
Scientific areas: | Ciências sociais Social sciences |
URI: | https://hdl.handle.net/10216/132350 |
Document Type: | Artigo em Revista Científica Internacional |
Rights: | restrictedAccess |
Appears in Collections: | FEP - Artigo em Revista Científica Internacional |
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File | Description | Size | Format | |
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444638.pdf Restricted Access | 752.45 kB | Adobe PDF | Request a copy from the Author(s) |
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