Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.creatorManuel Matos
dc.creatorTeresa Fernandes
dc.description.abstractEngagement plays a key role for most organizations. Establishing close relationships with consumers and other stakeholders - thus promoting their loyalty and participation in the value creation process - has become an element of competitive advantage. Extant literature has focused consumer-brands relationships in commercial contexts; yet, when it comes to non-commercial or non-profit contexts - where communities of decidedly engaged individuals voluntarily invest their time and energy to a cause - research is still in its infancy. This study sets out to understand how non-profit organizations (NPO) can generate a sense of engagement among volunteers and which volunteers' behaviours - associated with that psychological state - entice value co-creation with NPO. Group interviews were carried out with volunteers to gain insights on drivers and outcomes of Volunteer Engagement (VE). Value congruence between volunteers and NPO, a sense of community, as well as perceptions of competence and autonomy, were identified as drivers of VE. The study further validated the impact of VE not only on somewhat predictable outcomes, such as NPO loyalty and advocacy, but also on the co-creation of value with NPO through the recruitment of new volunteers and the development of new ideas for service innovation.
dc.subjectCiências Sociais, Ciências sociais
dc.subjectSocial sciences, Social sciences
dc.titleVolunteer engagement: drivers and outcomes on non-profits' co-creation of value
dc.typeArtigo em Revista Científica Internacional
dc.contributor.uportoFaculdade de Economia
dc.subject.fosCiências sociais
dc.subject.fosSocial sciences
Appears in Collections:FEP - Artigo em Revista Científica Internacional

Files in This Item:
File Description SizeFormat 
  Restricted Access
752.45 kBAdobe PDF    Request a copy from the Author(s)

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.