O olhar único do designer na observação da paisagem: o caso do Arquivo Poético Portuense

Abstract

The paper presented here reflects on the ways of making the Oporto's poetic archive, as a place of preservation of images of the city's graphic heritage and whose purpose is to inspire the creation of new narratives. The project of an open and permanently updated archive, that privileges the poetic's sensed and the registered way, is justified by the potential of creating narratives that promote alternative representations. This study is based on an ethnographic approach that invites designers to record the images that are, to them, more significant. It is assumed, therefore, that it is a subjective and singular process, starting from a poetic observation of the landscape by the designer, recording the elements that stand out as configurators of new senses. The reflection on the procedures present in the construction of this archive allows the systematization of guiding principles, which legitimize the poetic look of the designer in the identification of a graphic heritage present in the landscape and enhancer of other narratives. Keywords: poetic observation; poetic archive; landscape; heritagization.