Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/125421| Author(s): | Paula Rodrigues Francisco Vitorino Martins |
| Title: | Perceptual and behavioural dimensions : measuring brand equity consumer based |
| Issue Date: | 2016 |
| URI: | https://hdl.handle.net/10216/125421 |
| Document Type: | Artigo em Revista Científica Internacional |
| Rights: | openAccess |
| Appears in Collections: | FEP - Artigo em Revista Científica Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 375686.pdf | brand equity measurement model, SEM | 176.28 kB | Adobe PDF |  View/Open |
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