A Gestão da Informação na Gestão da Inovação

Abstract

Innovating is a Sine qua non condition for any company survive in a dynamic marketplace like nowdays. It is important to know the market changes, the customers needs and expectations, aiming to tailor your products and / or services to them and, therefore, provide a quality service with better results. In this sense, it is essential to adopt one strategy an information management that provides to a managers the correct information at the right time. Only in this way is it possible to innovate, creating solutions that meet the market demands.This paper aims to present how information management fits on the context of innovation management in organizations. For that, a multiple cases study, on engineering area, was made. It presents a theoretical model to assists managers to adopt an information management that will lead to innovation in organizations.