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Author(s): Maria Henriqueta Nóvoa
Title: The Portuguese Wine Industry & Web 2.0: The Infovini Project
Issue Date: 2010
Abstract: This paper presents the INFOVINI project, a Web portal that addresses online promotion of the Portuguese wine industry in an innovative way, clearly separating information targeted at the end consumer from information targeted at different consumer profiles. Its main objective is to enhance user experience, taking into account the critical determinants of electronic service quality. The development of mobile applications for specific functionalities and the usage of Web 2.0 technologies to enhance interactivity are amongst its most distinctive features. The INFOVINI project represents an important contribution to a new way of promoting collaborative processes across organizations and between users, in order to build an innovative presence of Portuguese wines on the Internet.
Source: 5th International Academy of Wine Business Research Conference
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEUP - Artigo em Livro de Atas de Conferência Internacional

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