Mashup enabled dynamic capabilities in the fuzzy front-end of innovation

Abstract

Innovation is today a widely used buzzword in the enterprises environments, because it is seen today as the support for long-term surviving and a lever for the creation of new and differentiated products or services. The Fuzzy Front-End of Innovation (FFE) is often experimental, involving strong interaction with the end-users. This enables the knowledge transfer from users, communities or Collaborative Innovation Networks to organizations. Enterprises may master a set of Dynamic Capabilities in order to manage, learn and integrate that shared knowledge. Today, using Web 2.0 applications, users are able to easily join together, share ideas, catalog information, spread and share their knowledge in a variety of ways. This paper presents a model to enable those Dynamic Capabilities using a Web 2.0 Mashup in the FFE of innovation.