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Author(s): Teresa Fernandes
Mariana Moreira
Title: Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands
Issue Date: 2017
Subject: Ciências Sociais, Ciências sociais
Social sciences, Social sciences
Scientific areas: Ciências sociais
Social sciences
Document Type: Resumo de Comunicação em Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEP - Resumo de Comunicação em Conferência Internacional

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