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Author(s): Teresa Fernandes
Mariana Moreira
Title: Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands
Issue Date: 2017
Subject: Ciências Sociais, Ciências sociais
Social sciences, Social sciences
Scientific areas: Ciências sociais
Social sciences
Source: 5th International Consumer Brand Relationship Conference
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEP - Artigo em Livro de Atas de Conferência Internacional

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