Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands

Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/90902

Full metadata record

DC Field	Value	Language
dc.creator	Teresa Fernandes
dc.creator	Mariana Moreira
dc.date.accessioned	2023-01-07T00:08:36Z	-
dc.date.available	2023-01-07T00:08:36Z	-
dc.date.issued	2017
dc.identifier.other	sigarra:175701
dc.identifier.uri	https://hdl.handle.net/10216/90902	-
dc.language.iso	por
dc.rights	restrictedAccess
dc.subject	Ciências Sociais, Ciências sociais
dc.subject	Social sciences, Social sciences
dc.title	Customer Brand Engagement, Satisfaction and Brand Loyalty: A Comparative Study between Functional and Emotional Brands
dc.type	Resumo de Comunicação em Conferência Internacional
dc.contributor.uporto	Faculdade de Economia
dc.subject.fos	Ciências sociais
dc.subject.fos	Social sciences
Appears in Collections:	FEP - Resumo de Comunicação em Conferência Internacional

Files in This Item:

File	Description	Size	Format
175701.1.pdf		187.14 kB	Adobe PDF	View/Open
175701.pdf Restricted Access		89.46 kB	Adobe PDF	Request a copy from the Author(s)