Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/89889
Author(s): José Carlos Correia de Sousa
Title: A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul
Issue Date: 2015-09-15
Subject: Economia e gestão
Economics and Business
Scientific areas: Ciências sociais::Economia e gestão
Social sciences::Economics and Business
TID identifier: 201399822
URI: https://repositorio-aberto.up.pt/handle/10216/89889
Document Type: Dissertação
Rights: restrictedAccess
Appears in Collections:FEP - Dissertação

Files in This Item:
File Description SizeFormat 
36585.pdf
  Restricted Access
A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul2.23 MBAdobe PDF    Request a copy from the Author(s)


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.