Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/89889| Author(s): | José Carlos Correia de Sousa |
| Title: | A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul |
| Issue Date: | 2015-09-15 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| TID identifier: | 201399822 |
| URI: | https://hdl.handle.net/10216/89889 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 36585.pdf Restricted Access | A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul | 2.23 MB | Adobe PDF | Request a copy from the Author(s) |
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