Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/89889
Author(s): | José Carlos Correia de Sousa |
Title: | A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul |
Issue Date: | 2015-09-15 |
Subject: | Economia e gestão Economics and Business |
Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
TID identifier: | 201399822 |
URI: | https://hdl.handle.net/10216/89889 |
Document Type: | Dissertação |
Rights: | restrictedAccess |
Appears in Collections: | FEP - Dissertação |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
36585.pdf Restricted Access | A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy. The Case of DouroAzul | 2.23 MB | Adobe PDF | Request a copy from the Author(s) |
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