Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/86945
Author(s): Marta Cristiana Costa Martins
Title: Brand Equity: A Probabilistic Approach on Brand Preference
Issue Date: 2016-12-05
Subject: Economia e gestão
Economics and Business
Scientific areas: Ciências sociais::Economia e gestão
Social sciences::Economics and Business
TID identifier: 201362066
URI: https://repositorio-aberto.up.pt/handle/10216/86945
Document Type: Dissertação
Rights: openAccess
Appears in Collections:FEP - Dissertação

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