1. Repositório Aberto da Universidade do Porto
  2. FEP - Faculdade de Economia
  3. FEP - Dissertação
Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/86945
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dc.creatorMarta Cristiana Costa Martins
dc.date.accessioned2025-11-12T06:20:40Z-
dc.date.available2025-11-12T06:20:40Z-
dc.date.issued2016-12-05
dc.date.submitted2016-12-06
dc.identifier.othersigarra:164141
dc.identifier.urihttps://hdl.handle.net/10216/86945-
dc.language.isoeng
dc.rightsopenAccess
dc.subjectEconomia e gestão
dc.subjectEconomics and Business
dc.titleBrand Equity: A Probabilistic Approach on Brand Preference
dc.typeDissertação
dc.contributor.uportoFaculdade de Economia
dc.identifier.doi10.34626/swyg-2908
dc.identifier.tid201362066
dc.subject.fosCiências sociais::Economia e gestão
dc.subject.fosSocial sciences::Economics and Business
thesis.degree.disciplineMestrado em Marketing
thesis.degree.grantorFaculdade de Economia
thesis.degree.grantorUniversidade do Porto
thesis.degree.level1
Appears in Collections:FEP - Dissertação

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