Arquitecturas de espaços comerciais. Concept Store

Abstract

It filled me with pleasure to elaborate this practical essay by approaching a theme that raised a constant will of research, organization and information comparison. Although the learning process led me to obtain knowledge it also brought diverse questions inherent to this essay in particular, which is very interesting in this final phase of my master's degree. Hence, I am willing to approach those themes in the second chapter of the dissertation with the intent to clarify its domains. I begin with a study about the "shopping experience" because this theme revealed itself as the most especific and differentiating factor of the commerce model, which I have adopted as the study object previously introduced. I try to understand the logics and procedures related to this matter, in order to find out the primary context of the "birth" of the "concept store". I approach the chain of events in societies and the respective follow-ups and procedures by the commerce sector. To that end, I endeavor to perceive which strategies are used in those procedures and which role corresponds to architecture. In addition, I also introduce the role of the internet in the procedures, previously mentioned, realizing their crutiality amidst society, analising the consequences in the behavioural spectrum. By the end of this journey, I realized that it is opportune to establish a bridge to one of the questions that were raised, associated to the relation between this virtual platform, that grows exponentially, and the information overview. Since my practical essay leans over a research that turns, exclusively, to the internet as the information source, I question the credibility of this process. Therefore, I embrace an attempt to disclosure the legitimacy of the internet as an information source and contents of the current era. In fact, it is not "the internet" that is at stake but "the contents that are available on the internet", that is just a support for editing and distribution information. Due to its open and utterly unrestricted access, it is possible to insert a full repository of an investigation that you made and published in an university (becoming legitimate). On the other hand, you can also find the biggest hoax, publicity stunts or even random articles based precariously in, the very unstable, common sense. The investigator, must act fully aware of all of these obstacles by thoroughly checking the accuracy of the sources. Being mindful that the practical essay that I am elaborating turns to a procedure that exceeds the architectural analysis and domaine of the case studies, it remains in me the will to realize the relevance and legitimacy of my conduct. I intend to establish a definition in the professional plan of the architect. The diversity of the information that flows on the internet can be useful to understand models and expectations about an especific program. This will, urges also due to the natural conscience implied in my life context, which is filled with multiple obstacles that architectures currently face in the labor overview. I propose the questioning of the boundaries of the functional field of the architect, by understanding which attitudes should be taken in order to achieve an advantageous adaptation to this current junture. To conclude, I have realized that by being the end of an academic cicle, I intend to obtain, through this particular study, more awareness of all the tolls that were given to me during this learning process, as well the several possibilities to aplly them, so that I can initiate my professional career more sucessfuly.