Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/69283| Author(s): | Oliveira, Vera Lúcia Miguéis |
| Title: | Analytical customer relationship management in retailing supported by data mining techniques |
| Issue Date: | 2012 |
| Date: | 2012 |
| Description: | Tese de doutoramento. Engenharia Industrial e Gestão. Faculdade de Engenharia. Universidade do Porto. 2012 |
| Subject: | Gestão de relacionamento com cliente (CRM) Competitividade entre emoresas Desenvolvimento tecnológico Setor do retalho |
| Other Identifiers: | oai:digitool.fe.up.pt:248198 |
| DOI: | 10.34626/vhbk-px24 |
| URI: | http://hdl.handle.net/10216/69283 |
| Related Information: | FEUP SDI RiFEUP |
| Document Type: | Tese |
| Rights: | openAccess |
| Appears in Collections: | FEUP - Tese |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 000155270.pdf | 1 MB | Adobe PDF |  View/Open |
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