Please use this identifier to cite or link to this item:
Author(s): Gabriela Beirão
José Sarsfield Cabral
Title: A market segmentation analysis using attitudes towards transport
Issue Date: 2007
Abstract: Using attitudes toward travel an exploratory factor analysis was performed followed by a confirmatory factor analysis, showing good validity and reliability indices. Cluster analysis was then used to identify similar respondents based ontheir travel attitudes. Six distinct groups were extracted: transit enthusiasts, statusseekers, car addicts, car-less riders, calm riders and obstinate drivers. The segments showed unique combinations of attitudes with distinct travel behaviors and varying degrees of intention to use public transport. The results show evidence that the design of strategies to influence public transport usage should be targeted at the market segments that are most motivated to change andincrease their frequency of use.
Subject: Economia e gestão
Source: Proceedings of the 11th World Conference on Transport Research society
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: openAccess
Appears in Collections:FEUP - Artigo em Livro de Atas de Conferência Internacional

Files in This Item:
File Description SizeFormat 
70514.pdf144.52 kBAdobe PDFThumbnail

This item is licensed under a Creative Commons License Creative Commons