Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/174173| Author(s): | Teresa Fernandes Marta Vilar e Silva |
| Title: | The bright and dark side of consumers' engagement with AI |
| Issue Date: | 2026 |
| Subject: | Ciências Sociais, Ciências sociais Social sciences, Social sciences |
| Scientific areas: | Ciências sociais Social sciences |
| DOI: | 10.1007/978-3-032-20132-4_6 |
| URI: | https://hdl.handle.net/10216/174173 |
| Source: | 2025 AMS Annual Conference "Going Back to the Roots of Marketing" |
| Document Type: | Artigo em Livro de Atas de Conferência Internacional |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Artigo em Livro de Atas de Conferência Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 762837.pdf Restricted Access | 612.49 kB | Adobe PDF | View/Open | |
| 762837.1.pdf Restricted Access | 10.76 MB | Adobe PDF | View/Open |
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