Eventos Esportivos e Gestão de Projetos: Aproximações teóricas e práticas.

Abstract

Sports events play a relevant role in the development of sport and in generating social and economic benefits, but their organization involves challenges that require structured management methodologies. Although project management literature has advanced significantly, its application in the sports field remains limited. This dissertation analyzes the interface between project management and sports event management through two complementary approaches. The first consists of a systematic literature review, which identified contributions, gaps, and potential adaptations of methodologies such as PMBOK, PRINCE2, and PM2 to the sports sector. The second comprises an empirical study with managers of brazilian Olympic confederations, examining their perception and effective use of project management tools in event organization. The findings reveal a high recognition of the importance of instruments such as organizational charts, role definitions, and schedules, but also show limitations in their practical application. Discrepancies between perceived importance and actual use highlight the need for greater professionalization, specific training, and adaptation of international methodologies to the Brazilian context. It is concluded that the integration between project management and sports event management can optimize process and provide useful references for both practitioners and researchers.