Portugal's network media economy: growth, concentration and upheaval 2015-2023

Abstract

A report produced by the Portugal research team of the Global Media and Internet Research Project This report provides a detailed picture of Portugal's media, internet, and telecommunications sectors from 2015-2023, highlighting steady overall growth of roughly 15-18% in the combined "network media economy." Using C4, HHI, and Noam indices, it shows that telecom services, broadband adoption, mobile data usage, and digital entertainment-especially streaming platforms-were the main engines of expansion. Traditional media such as newspapers, magazines, and broadcast TV experienced stagnation, while vertical integration between telecom and media companies and evolving regulatory policies continue to shape market concentration and competition.