Please use this identifier to cite or link to this item: https://hdl.handle.net/10216/166403
Author(s): Mattia Oberto
Title: Bringing Wine to Life: A Case Study on Integrated Marketing Communication Strategies Behind a Product Launch at Simonsig, Stellenbosch
Issue Date: 2024-07-31
Subject: Ciências exactas e naturais
Natural sciences
Scientific areas: Ciências exactas e naturais
Natural sciences
DOI: 10.34626/eqgj-ng17
TID identifier: 203853431
URI: https://hdl.handle.net/10216/166403
Document Type: Dissertação
Rights: openAccess
Appears in Collections:FCUP - Dissertação

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