Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/164272| Author(s): | Fernandes, Teresa Guzmán, Francisco |
| Title: | Give your brand a purpose: A cross-cultural study on conscientious purpose-led branding |
| Issue Date: | 2025 |
| Subject: | Ciências Sociais, Ciências sociais Social sciences, Social sciences |
| Scientific areas: | Ciências sociais Social sciences |
| URI: | https://hdl.handle.net/10216/164272 |
| Source: | Academy of Marketing Global Brand Conference |
| Document Type: | Artigo em Livro de Atas de Conferência Internacional |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Artigo em Livro de Atas de Conferência Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 700705.pdf Restricted Access | 287.59 kB | Adobe PDF | View/Open |
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