La actividad periodística y los desafíos de su gestión en los Estados Unidos de América y Europa = Journalistic activity and the challenges of its management in the United States of America and European Union

Abstract

The digital age has opened the doors to many opportunities for publishing organizations and journalists and has increased the number of challenges, particularly those related to the sustainability of the business model. This paper aims to understand the sustainability and challenges of media business models and how managers are reacting and adapting their practices in this industry in the field of digital transformation, and in an increasingly competitive market. Thus, the central research questions of this work are: RQ1. What are the main strategies and management practices applied by journalistic companies to achieve the sustainability of their business model and funding? RQ2. To what extent are the revenue streams of digital newspapers growing and how has the funding model of US newspapers differed from that of European ones? This article is based on 4 interviews with executives from 2 North American and 2 European (EU) newspaper companies. The research revealed that regardless of type, size or location, all media companies face similar challenges in maintaining a business model, such as product creation, revenue diversification and cost reduction. In turn, US companies seem more adapted to market changes compared to those in the European Union, but all media organisations face experienced challenges in the quest for sustainability and diversity in the information market.