Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/158250| Author(s): | Teresa Fernandes Inês Vidal |
| Title: | Can influencers' intimate self-disclosure lead to purchase intention? The mediating role of parasocial relationship and source credibility |
| Issue Date: | 2024 |
| Subject: | Ciências Sociais, Ciências sociais Social sciences, Social sciences |
| Scientific areas: | Ciências sociais Social sciences |
| URI: | https://hdl.handle.net/10216/158250 |
| Source: | Academy of Marketing Conference 2024: "Marketing: Fusing resilience and power for public value - igniting marketing's social spirit" |
| Document Type: | Artigo em Livro de Atas de Conferência Internacional |
| Rights: | openAccess |
| Appears in Collections: | FEP - Artigo em Livro de Atas de Conferência Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 669034.pdf | p.63 | 5.24 MB | Adobe PDF |  View/Open |
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