Pirâmide Invertida na Cibernotícia: a Resistência de uma técnica centenária

Abstract

The inverted pyramid has been the leading writing technique in journalism for more than 100 years. Any journalist or journalism student knows that it consists in telling the story from the most to the least important. With the emergence of new media, specially the Word Wide Web, we have watched to the migration of the inverted pyramid paradigm to the online news. However, some authors and some journalists argue that the inverted pyramid is inadequate to a media that is hypertextual, convergent and interactive. At the same time, others defend that readers recognize the inverted pyramid style and stress that other alternatives are yet to be found. This article puts in confrontation arguments pro and against the inverted pyramid structure in the production of online news.