Fachada Média

Abstract

Media Facade is a new and recent architectural language introduced by the use of digital media displays on the surface of buildings. With the integration of a digital medium in the project's development, the turns surface into a dynamic and a communicative membrane, which also represents a new aesthetic, functional and evolucionary expression on the discipline. For the subject, the historical geneses and concept evolution explores what a media facade is or can be, as an integrated element in architecture. The link between publicity and animated lights are the first approach of architecture as a media facade. "The simulated city" in the 90s, as Toyo Ito describes, represents today's contemporary imaterial space of information that a media facade can translate into a formal building. The aesthetic expressions of an imateriallity are well known in the work of Jean Nouvel, as on the essays of Venturi's "architecture as signs and systems". The integration of a "monitor effect" on the surface follows an "augmentation" of architecture as a cultural and informative building, generator of a new urban space. "What happens when tv leaves home and goes back to public space?" is the question made about the perception of architecture as it is envelopped by this media language in the 20th century; Projects like Peter Cook's BIX, realities:united's Spots, Led Action Façade, or N-Building relate new functions of a digital display integrated in the surface, while Diller Scofidio's Blur or Nox's D-Tower explore architecture as an expressive medium to find relations between tecnology and new ways of incorporating space and the invisible networks. Today, we may think of "media facade" beyond an ordinary tv set attached to a building; there are new opportunities of thinking the physical structure of architecture and the imaterial flux as a whole.