O Shopping em Portugal: uma prespectiva arquitectónica e urbanística

Abstract

The mall is the business model chosen by nowadays society for their consumption practices. This study intends to demonstrate that these spaces create sociability through architecture, reflecting on the role of the architect in the production of these buildings, looking ahead to the future of them. For a better approach to the subject, six shopping centers were selected, in Portugal, and allow the verification of differences and continuities in the production of these buildings. According to an analysis matrix, tables and charts, comparative analysis of these study cases were created. The shopping phenomenon was assessed throughout literature in areas such as architecture, sociology and anthropology. Moreover, ethnographic and spatial analysis was prepared according visits and interviews to some of the buildings directors. There is a diversity and expansion of the mall. They assume the urban landscape, are a reference, brand image, a spatial logic identical to the city, where architecture limit, influence and generate a dynamic appropriation of space. We conclude that architecture is an instrument in the creation of these buildings; through the use of shape tries to give character to the various existing space, creating an identity. These consumption spaces generate a temporary happiness, carrying out the reflection of today society.