Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/147711| Author(s): | Syuzanna Mosikyan |
| Title: | Integrated Marketing Communication Techniques for Vivant Wine Clubs to Increase Brand Awareness and Visibility of Digital Wine Tourism Experiences of the Vivant Platform |
| Issue Date: | 2022-07-07 |
| Subject: | Ciências exactas e naturais Natural sciences |
| Scientific areas: | Ciências exactas e naturais Natural sciences |
| DOI: | 10.34626/6jef-qh48 |
| TID identifier: | 203206800 |
| URI: | https://hdl.handle.net/10216/147711 |
| Document Type: | Dissertação |
| Rights: | openAccess |
| Appears in Collections: | FCUP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 606889.pdf | Integrated Marketing Communication Techniques for Vivant Wine Clubs to Increase Brand Awareness and Visibility of Digital Wine Tourism Experiences of the Vivant Platform | 100.65 MB | Adobe PDF |  View/Open |
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