A estética do paradoxo: concorrência, empreendedorismo e agregação nas comunidades empresariais

Abstract

In the theoretical debates about capitalism, there is always some sort of highlighting its instability. Whether it is provoked by economic crisis and/or technological changes, whether it is the result of political and social upheavals, the instability is an essential feature of capitalist societies. In a volatile global context only the coexistence of several factors would allow this kind of societal organization to keep the unity of its core - the wage labour. In this paper this macro dimension will be articulated with a specific context. That is, the study of the social and organizational cohesion inside companies through the practices of its labourers, and also the way themselves reflect about those same practices. In this way, the paper describes the role of social capital and sociability networks to create a simultaneously practical and symbolic-ideological reality - the entrepreneurship community - which fosters and gathers different social class' practices among an hierarchical organization.