Coollab: Desenvolvimento de Uma Interface de Aplicação Móvel Para a Realização de Colaboração Entre Fotógrafos, Modelos, Maquiadores e Lojas

Abstract

With the rise of the digital age, not only did the structure of social relations change but particularly the practices that drive the market. This is due to the geographical, social and economic distances the internet has shortened by allowing individuals, previously isolated, to interact with their peers in different regions of the globe and, in a special way, expanded horizons by allowing new voices, skills and outside-the-box thinking to come to light. In this context, liberal professionals and small companies that have a demand for jobs in the photography field can achieve good opportunities to build solid and comprehensive portfolios, as well as reduce costs and present their name in a specific job niche or a new market through mutual association. Aware of this, the present work proposes a mobile application interface that promotes collaboration between photographers, models, makeup artists and stores. To achieve this goal, the methodology course started with bibliographic research on Collective Intelligence, the Network Society, Social Media and Instagram. Then, an analysis of existing solutions and possible competitors was carried out. The next step was the application of a user research through a questionnaire that helped to understand the behaviors, motivations and needs of future users. And, finally, the interface of a mobile application was designed to respond to the needs of the population that makes up the object of study of this work. After validating the interface through testing its prototype, a coherent final product is proposed that meets satisfactory usability parameters.