Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/125447| Author(s): | Teresa Barros F. Vitorino Martins Hortênsia Gouveia Barandas |
| Title: | Corporate brand identity measurement - an application to the services sector |
| Issue Date: | 2016 |
| URI: | https://hdl.handle.net/10216/125447 |
| Document Type: | Artigo em Revista Científica Internacional |
| Rights: | openAccess |
| Appears in Collections: | FEP - Artigo em Revista Científica Internacional |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 375689.pdf | Brand equity measurement, services, Kapferer, CFA | 574.63 kB | Adobe PDF |  View/Open |
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