Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/116870| Author(s): | Ana Isabel da Costa Miranda |
| Title: | Análise do lado negro da relação marca-consumidor: impacto da brand hate no valor da marca |
| Issue Date: | 2018-11-21 |
| Subject: | Economia e gestão Economics and Business |
| Scientific areas: | Ciências sociais::Economia e gestão Social sciences::Economics and Business |
| DOI: | 10.34626/ct9g-qk84 |
| TID identifier: | 202215334 |
| URI: | https://hdl.handle.net/10216/116870 |
| Document Type: | Dissertação |
| Rights: | restrictedAccess |
| Appears in Collections: | FEP - Dissertação |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 299363.pdf Restricted Access | Análise do lado negro da relação marca-consumidor: impacto da brand hate no valor da marca | 1.45 MB | Adobe PDF | View/Open |
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