Please use this identifier to cite or link to this item:
https://hdl.handle.net/10216/116870Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Ana Isabel da Costa Miranda | |
| dc.date.accessioned | 2022-09-10T15:22:23Z | - |
| dc.date.available | 2022-09-10T15:22:23Z | - |
| dc.date.issued | 2018-11-21 | |
| dc.date.submitted | 2018-11-21 | |
| dc.identifier.other | sigarra:299363 | |
| dc.identifier.uri | https://hdl.handle.net/10216/116870 | - |
| dc.language.iso | por | |
| dc.rights | restrictedAccess | |
| dc.subject | Economia e gestão | |
| dc.subject | Economics and Business | |
| dc.title | Análise do lado negro da relação marca-consumidor: impacto da brand hate no valor da marca | |
| dc.type | Dissertação | |
| dc.contributor.uporto | Faculdade de Economia | |
| dc.identifier.tid | 202215334 | |
| dc.subject.fos | Ciências sociais::Economia e gestão | |
| dc.subject.fos | Social sciences::Economics and Business | |
| thesis.degree.discipline | Mestrado em Marketing | |
| thesis.degree.grantor | Faculdade de Economia | |
| thesis.degree.grantor | Universidade do Porto | |
| thesis.degree.level | 1 | |
| Appears in Collections: | FEP - Dissertação | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 299363.pdf Restricted Access | Análise do lado negro da relação marca-consumidor: impacto da brand hate no valor da marca | 1.45 MB | Adobe PDF | Request a copy from the Author(s) |
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