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Author(s): Teresa Fernandes
Ana Castro
Title: Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Issue Date: 2018
Source: SERVSIG 2018 Opportunities for Services in a Challenging World
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEP - Artigo em Livro de Atas de Conferência Internacional

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