Please use this identifier to cite or link to this item:
Author(s): Teresa Fernandes
Ana Castro
Title: Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty: An Extended Abstract
Issue Date: 2018
Subject: Ciências Sociais, Ciências sociais
Social sciences, Social sciences
Source: 2018 Academy of Marketing Science (AMS) World Marketing Congress
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEP - Artigo em Livro de Atas de Conferência Internacional

Files in This Item:
File Description SizeFormat 
239701.pdf223.63 kBAdobe PDF    Request a copy

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.