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Author(s): Teresa Fernandes
Ana Castro
Title: Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
Issue Date: 2018
Subject: Ciências Sociais, Ciências sociais
Social sciences, Social sciences
Source: 2018 Academy of Marketing Science (AMS) World Marketing Congress
Document Type: Artigo em Livro de Atas de Conferência Internacional
Rights: restrictedAccess
Appears in Collections:FEP - Artigo em Livro de Atas de Conferência Internacional

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