Peer to Peer Health Insurance

Abstract

The technology has been changing the way we live and the global access to the internet has facilitated the information sharing and allowed people to be more connected than ever, enhancing the creation of sharing economies and social networks. Thus, the behavior of the customers are changing, threatening traditional market players with the competition of new entrants exploring disruptive technologies. In the Insurance industry, one disruptive idea that has been indicated as a trend is the Peer to Peer Insurance. This new way to sell insurance tries to leverage the advantages of internet communities to provide a better service, more customized, transparent and accessible. With this goal, "Peer to Peer insurance", allows the creation of groups of people to share the risk of insurance products and in case of low number of claims, part of the premium is returned to the customer or used to pay the insurance in the next year . During this dissertation, this topic will be analyzed to the field of health insurance, and the research will be based on agile methodologies like "Design Thinking"and Deloitte's framework for innovation projects, "Digital Agility". The main goal of this research is the ideation and development of proof of concept for a Peer to Peer Health Insurance platform.